Novi Sad Fair (Serbian: Новосадски сајам, romanized: Novosadski sajam) is an event management company located in Novi Sad, Serbia, which organizes one of the largest agricultural fairs in Southeast Europe. Taking place every May in Novi Sad, it is also one of the largest agricultural fairs in Europe, with approximately 600,000 visitors attending the event. Novi Sad Fair also organizes other shows, e.g. technology and finance, as well as congresses and exhibitions, which brings in a total of about one million visitors to the city each year.