Nuestra Belleza Latina 2010 is the fourth season of Nuestra Belleza Latina and also the fourth season to be aired on Univision. The season premiere was Tuesday March 9, 2010 at 10pm/9c. It had been speculated that the show was moving to Tuesdays as its original time.The show will continue Sundays at 8pm/7c. The winner of the contest wins a contract to be one of the new personality faces on many of Univision's programs and award shows, and a chance to win more than $250,000 in cash and prizes and reign as Nuestra Belleza Latina 2010 for a year.