The 19th annual Nuestra Belleza Mexico pageant was held at the Poliforum del Centro de Convenciones of Tuxtla Gutiérrez, Chiapas, Mexico on September 1, 2012. Thirty-five contestants of Mexico competed for the national title, which was won by Cynthia Duque from Nuevo León who later competed in Miss Universe 2013 in Russia. Duque was crowned by outgoing Nuestra Belleza México titleholder Karina González. She is the fourth Neoleonesa to win this title. The recognition "Corona al Mérito 2012" was for Ximena Navarrete, Miss Universe 2010.