Palace Skateboards (or Palace) is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skatewear with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes their branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles and Tokyo, and launches new products every Friday morning during their five seasonal periods: Spring, Summer, Autumn, Winter and Ultimo. The rising brand has gained popularity within the streetwear community for its uniqueness and limited availability.