About: Phil Dusenberry

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Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and then Emory & Henry College in Virginia. He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director. When he retired in 2002, he was Chairman of BBDO North America.

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rdfs:label	Phil Dusenberry (en)
rdfs:comment	Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and then Emory & Henry College in Virginia. He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director. When he retired in 2002, he was Chairman of BBDO North America. (en)
name	Phil Dusenberry (en)
dcterms:subject	1936 births 20th-century American businesspeople 2007 deaths Deaths from lung cancer American copywriters Advertising directors Deaths from cancer in New York (state)
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Link from a Wikipage to another Wikipage	American Advertising Federation Hall of Fame Robert Redford Ronald Reagan Morning in America Pepsi United States of America Virginia 1936 births 20th-century American businesspeople Nancy Reagan Copywriting The Natural (film) Lionel Richie Lung cancer Madonna (entertainer) Manhattan BBDO 2007 deaths Deaths from lung cancer Brooklyn American copywriters Advertising directors Deaths from cancer in New York (state) Don Johnson Michael J. Fox Michael Jackson Midwood High School New York City Emory & Henry College
sameAs	Phil Dusenberry Phil Dusenberry Phil Dusenberry Phil Dusenberry Phil Dusenberry
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has abstract	Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and then Emory & Henry College in Virginia. He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director. When he retired in 2002, he was Chairman of BBDO North America. Dusenberry was well known for his work with one of his major clients, the soft drink giant Pepsi. He devised the advertising slogan "The Choice of a New Generation", and was instrumental in casting celebrities in Pepsi's high-profile advertisements, including Lionel Richie, Don Johnson, Madonna and Michael J. Fox. Dusenberry was overseeing the production of an infamous Pepsi commercial starring Michael Jackson in which Jackson's hair accidentally caught fire when a smoke effect misfired. Dusenberry referred to the incident in the title of his 2005 book, Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising (ISBN 1591840821). Dusenberry also dabbled in the film business, co-writing with Roger Towne the script for the baseball movie The Natural which starred Robert Redford. In 1984, Dusenberry wrote and directed documentaries for then President Ronald Reagan and First Lady Nancy Reagan. The films aired on national television and used the line 'It's Morning Again in America'. In 2002, he retired as chairman of BBDO, and was inducted into the American Advertising Federation Hall of Fame. He died of lung cancer at his Manhattan home on December 29, 2007. (en)
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foaf:isPrimaryTopicOf	wikipedia-en:Phil_Dusenberry
is Link from a Wikipage to another Wikipage of	American Advertising Federation Hall of Fame List of copywriters Deaths in December 2007 December 29 General Electric The Natural (film) The One Club 1984 in film Writers Guild of America Award for Best Adapted Screenplay BBDO Cultural impact of Madonna Hail (film) Dusenberry Songwriters Hall of Fame Michael Jackson Midwood High School Oakland Cemetery (Sag Harbor, New York) R&R Partners Steve Hayden Philip Dusenberry
is Wikipage redirect of	Philip Dusenberry

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