About: Playboy Enterprises, Inc. v. Netscape Communications Corp.     Goto   Sponge   NotDistinct   Permalink

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Playboy Enterprises, Inc. v. Netscape Communications Corp., 354 F.3d 1020 (9th Cir. 2004) was a case regarding trademark infringement and trademark dilution decided by the United States Court of Appeals for the Ninth Circuit. The ruling addressed unauthorized use of trademarked terms when using web search data to determine the recipients of banner ads.

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  • Playboy Enterprises, Inc. v. Netscape Communications Corp. (en)
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  • Playboy Enterprises, Inc. v. Netscape Communications Corp., 354 F.3d 1020 (9th Cir. 2004) was a case regarding trademark infringement and trademark dilution decided by the United States Court of Appeals for the Ninth Circuit. The ruling addressed unauthorized use of trademarked terms when using web search data to determine the recipients of banner ads. (en)
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  • Seal of the United States Courts, Ninth Judicial Circuit.svg (en)
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  • Playboy Enterprises, Inc. v. Netscape Communications Corporation v. Excite, Inc. (en)
Holding
  • The use of trademarked terms for targeted advertising, if the resulting ads do not properly identify the company being advertised and imply an association with the trademark owner, can constitute trademark infringement and trademark dilution. (en)
judges
  • Betty B. Fletcher, Thomas G. Nelson and Marsha Berzon (en)
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  • Playboy Enterprises, Inc. v. Netscape Communications Corp (en)
majority
  • Thomas G. Nelson (en)
has abstract
  • Playboy Enterprises, Inc. v. Netscape Communications Corp., 354 F.3d 1020 (9th Cir. 2004) was a case regarding trademark infringement and trademark dilution decided by the United States Court of Appeals for the Ninth Circuit. The ruling addressed unauthorized use of trademarked terms when using web search data to determine the recipients of banner ads. (en)
Concurrence
  • Marsha Berzon (en)
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