The Prism Prize is a national juried award recognizing the artistry of the modern music video in Canada. A jury of over 120 Canadian music and film industry professionals, including members of the print and web media, broadcasting, film, radio, and video art communities, nominate the 10 best videos of the year to comprise the Prism Prize shortlist. The winning video receives a cash prize of $15,000. This is the richest cash prize for music videos in North America. Founded in 2012, the award is administered by the Academy of Canadian Cinema and Television.