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About: Racial stereotyping in advertising     Goto   Sponge   NotDistinct   Permalink

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Racial stereotyping in advertising refers to using assumptions about people based on characteristics thought to be typical of their identifying racial group in marketing. Advertising trends may adopt racially insensitive messages or comply with stereotypes that embrace the values of problematic racial ideologies. Commercials and other forms of media advertisements may be influenced by social stigma regarding race.