Reebok Freestyle is an athletic shoe style introduced in 1982 by Reebok. The Freestyle was the first sneaker designed (by Angel Martinez) and marketed for women. It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of Reebok sales. The Reebok Freestyle was popular during the 1980s aerobics craze and is still in production and remodeled through various collections and style variations.