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About: Reload (drink)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Reload (stylized as RELOAD) is an energy drink that was launched in Montreal, Quebec, Canada in 2003. The bottle is red with a yellow-white drink. Reload contains 130 mg caffeine per 330ml. The energy drink was launched by three young Canadian entrepreneurs. The business "success story" made the headlines, mainly because the company signed an agreement with Macs/Couche-Tard, one of the major Canadian retailers, replacing KMX energy drink, a beverage marketed and promoted by Coca-Cola. Therefore, this "David against Goliath" story made the headlines.