Robert "Rob" Watson, is a market transformation expert, international leader in the green building movement and CEO and chief scientist of The ECON Group. He founded the LEED Green Building Rating System of the United States Green Building Council (USGBC) in 1993 and was its founding chairman until 2006. After helping to pioneer the green building concept as the "Father of LEED", Watson founded the EcoTech International Group (ETI) to meet the fast-growing demand for green building technologies and services in China, Russia, India and the United States.