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Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke.

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  • Sergio Zyman (cs)
  • Sergio Zyman (es)
  • Sergio Zyman (en)
  • Sergio Zyman (pt)
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  • Sergio Zyman (Ciudad de México, 30 de julio de 1945) es un ejecutivo de marketing mexicano, mejor conocido como el comercializador detrás del fallido lanzamiento de New Coke. (es)
  • Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke. (en)
  • Sergio Zyman (* 30. července 1945 Mexico City) je světově uznávaný odborník na marketing. Absolvoval studia na Harvardově univerzitě, kde získal titul MBA, dále postgraduální studia v Londýně, Paříži, Jeruzalémě. (cs)
  • Sergio Zyman (Cidade do México, 30 de julho de 1943) é um executivo mexicano, ex-diretor de marketing da Coca-Cola Company. Sua carreira ficou marcada pelo sucesso da implantação da linha de produtos diet da empresa e o fracasso da comercialização do refrigerante New Coke em 1985, vendido como substituto da Coca Cola. Considerado um dos maiores erros de marketing cometidos desde o lançamento do , a New Coke serviu para fortalecer a Pepsi, maior concorrente da Coca Cola. Após 77 dias de maciça propaganda, a New Coke foi retirada do mercado por conta da alta rejeição dos consumidores e a formula original foi reintroduzida enquanto que Zyman renunciaria ao cargo, tendo sua carreira arruinada. (pt)
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  • Sergio Zyman (en)
name
  • Sergio Zyman (en)
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birth date
education
  • Harvard University (en)
known for
  • * Failed launch of New Coke * Eradication of Crystal Pepsi and Tab Clear * Founder of the Zyman Group * Founder of the Zyman Foundation (en)
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notable works
  • The End of Marketing as We Know It (en)
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  • Sergio Zyman (* 30. července 1945 Mexico City) je světově uznávaný odborník na marketing. Absolvoval studia na Harvardově univerzitě, kde získal titul MBA, dále postgraduální studia v Londýně, Paříži, Jeruzalémě. Působil jako ředitel marketingu firmy Coca-Cola, v marketingu firem PepsiCo, Procter & Gamble. Vlastní strategicky poradenskou firmu The Zyman Group, která poskytuje poradenství řadě světově významných firem. Své poznatky přístupným jazykem a formou shrnul v knihách věnovaných obecné problematice marketingu, reklamy a budování firemní značky. Působil i ve volebním týmu mexického prexidenta . (cs)
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