Shinerama is Canada’s largest post-secondary fundraiser involving students at almost 60 university and college campuses across Canada, aimed at raising money for cystic fibrosis research. Shinerama was developed in 1961 at Waterloo Lutheran University (now Wilfrid Laurier University) by Paul Enns as a way for first-year students to get involved and give back to their community. Enns partnered with the Esquire Shoe Polish Company and generated funds were initially donated to the Sunbeam Home for Retarded Children in Kitchener. It was not until 1964, when the national Shinerama campaign for the Canadian Cystic Fibrosis Foundation was launched, that funds were directed to support Cystic Fibrosis research.
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