Short Pump Town Center is an open-air shopping mall located in the Short Pump census-designated place (CDP) of unincorporated Henrico County, Virginia on West Broad Street (U.S. Route 250), approximately 1 mile (1.6 km) west of I-64, exit 178A/B. This area of Henrico County is called The West End and is northwest of Richmond. Short Pump Town Center is home to many restaurants and stores including Macy's and Dillard's.