Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. SCCT was proposed by W. Timothy Coombs in 2007. Three types of crises have been identified by Coombs: the victim cluster, the accidental cluster, and the intentional cluster. Coombs would later expand his work with SCCT through reflections of meta-analysis.
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| - Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. SCCT was proposed by W. Timothy Coombs in 2007. Three types of crises have been identified by Coombs: the victim cluster, the accidental cluster, and the intentional cluster. Coombs would later expand his work with SCCT through reflections of meta-analysis. (en)
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| - Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. SCCT was proposed by W. Timothy Coombs in 2007. According to SCCT, evaluating the crisis type, crisis history and prior relationship reputation will help crisis managers predict the level of reputational threat of an organization and how that organization's publics will perceive the crisis and attribute crisis responsibility. Thus SCCT can be applied in an organization's crisis management. Three types of crises have been identified by Coombs: the victim cluster, the accidental cluster, and the intentional cluster. Coombs created his experimentally based SCCT to give communicators scientific evidence to guide their decisions, essentially stating that the actions an organization takes post-crisis depend on the crisis situation. "SCCT identifies how key facets of the crisis situation influence attributions about the crisis and the reputations held by stakeholders. In turn, understanding how stakeholders will respond to the crisis informs the post-crisis communication". Coombs would later expand his work with SCCT through reflections of meta-analysis. (en)
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