Snowmageddon, Snowpocalypse, and Snowzilla are portmanteaus of the word "snow" with "Armageddon", "Apocalypse", and "Godzilla" respectively. Snowmageddon and Snowpocalypse were used in the popular press in Canada during January 2009, and was also used in January 2010 by The Guardian reporter Charlie Brooker to characterise the sensationalist reaction of television news to a period of snowfall across the UK. The Washington Post, out of Washington, D.C., ran an online poll asking for reader feedback prior to the February 5–6, 2010 North American blizzard on February 4, 2010, and several blogs, including the Washington Post's own blog, followed that up by using either "Snowmageddon" or "Snowpocalypse" before, during, and after the storm hit.
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