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About: Social media and political communication in the United States     Goto   Sponge   NotDistinct   Permalink

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Social media and political communication in the United States refers to how political institutions, politicians, private entities, and the general public use social media platforms to communicate and interact in the United States. However, social media campaigns carry risks that are not present on traditional platforms such as TV or newspaper ads. Because of the open nature of information on social media platforms, dissenting opinion can undermine the messaging of social media campaigns in a way that is not present with the use of traditional platforms.