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About: Source-Message-Channel-Receiver model of communication     Goto   Sponge   NotDistinct   Permalink

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The Source-Message-Channel-Receiver model is a linear transmission model of communication. It is also referred to as SMCR model, Sender-Message-Channel-Receiver model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main components of communication (source, message, channel, and receiver) in the form of an analysis of the different features of each component and how these features affect the efficiency of communication. Berlo understands communication in a wide sense that includes verbal and non-verbal communication. Source and receiver are usually distinct individuals but can also be groups and, in some cases, the same entity acts both as source and receiver. Berlo sees all these forms of