The third season of Airtel Super Singer Junior - Thamizhagathin Chellakuralukkana Thedal (the search for the sweet voice of Tamil Nadu) premiered on 17 October 2011 and 26 October 2012. The music competition reality TV show was again telecast on Vijay TV, and Bharti Airtel returned to sponsor the show. Episodes were telecast between Monday to Friday each week at 9:00pm. Children from the age of 6 years to the age of 14 years were permitted to audition to showcase their talent on Vijay TV's platform. Apart from gaining recognition from acclaimed names of the music industry and being a child singing icon, the show promised that its winner would be honored with a 3-bedroom Villa worth Rs.60 lakhs from its sponsor, Arun Excello Temple Green Township.