Swan Vestas is a brand of 'strike-anywhere' matches. Shorter than normal pocket matches, they are particularly popular with smokers and have long used the tagline "the smoker's match", although this has been replaced by the prefix "the original" on the current packaging. Swan Vestas matches are manufactured under the House of Swan brand, which is also responsible for making other smoking accessories such as cigarette papers, flints and filter tips. The matches are manufactured by Swedish Match in Sweden using local, sustainably grown aspen.
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