Swix is a Norwegian manufacturing company of winter sports equipment, headquartered in Lillehammer. Range of products by Swix include ski wax, ski poles and sportswear. The company is owned by the investment company Ferd AS. Toko, founded by in 1916 in Altstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG. In 2018, Swix Sport Group changed its name to BRAV. The new name will not be consumer-facing, but it will serve internally to unite the company's multiple brands.
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| - Swix is a Norwegian manufacturing company of winter sports equipment, headquartered in Lillehammer. Range of products by Swix include ski wax, ski poles and sportswear. The company is owned by the investment company Ferd AS. Toko, founded by in 1916 in Altstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG. In 2018, Swix Sport Group changed its name to BRAV. The new name will not be consumer-facing, but it will serve internally to unite the company's multiple brands. (en)
- Swix är en norsk tillverkare av skidprodukter, bland annat skidvalla, skidstavar och skidkläder. De har sitt huvudkontor i Lillehammer. Swix historia går tillbaka till början av 1940-talet, då den svenske längdskidåkaren Martin Matsbo började utveckla en skidvalla i samarbete med Astra. År 1946 kom produkterna ut på marknaden. Det skapades olika varianter av valla, som benämndes med olika färgnamn beroende på deras egenskaper. (sv)
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| - Ski wax, ski poles, sportswear (en)
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| - Swix is a Norwegian manufacturing company of winter sports equipment, headquartered in Lillehammer. Range of products by Swix include ski wax, ski poles and sportswear. The company is owned by the investment company Ferd AS. The company was founded in Sweden in 1946 by Börje Gabrielsson, based on experience with ski wax by Swedish skier Martin Matsbo. Swix was the first producer of modern ski wax, and had a scientific approach to the challenge. The wax was colour-coded according to type, a practice that has since been adopted by the entire ski wax industry. Production was in Skåne in Sweden and in Fjellhamar near Oslo, Norway. By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk in Lillehammer, bringing the brand under the Swix name and becoming a leading ski pole manufacturer. Swix was bought by Ferd in 1978. In 1989, Swix bought Norheim, which was once owned by Gresvig AS, and has since been expanding into the technical sportswear market. Toko, founded by in 1916 in Altstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG. In 2018, Swix Sport Group changed its name to BRAV. The new name will not be consumer-facing, but it will serve internally to unite the company's multiple brands. (en)
- Swix är en norsk tillverkare av skidprodukter, bland annat skidvalla, skidstavar och skidkläder. De har sitt huvudkontor i Lillehammer. Swix historia går tillbaka till början av 1940-talet, då den svenske längdskidåkaren Martin Matsbo började utveckla en skidvalla i samarbete med Astra. År 1946 kom produkterna ut på marknaden. Det skapades olika varianter av valla, som benämndes med olika färgnamn beroende på deras egenskaper. 1942 inledde företaget Astra forskning kring skidvalla. Bolaget anställde skidåkaren Martin Matsbo som fick undersöka de olika provprodukterna. 1942 hade Matsbos vallakokeri brunnit ner, och med det försvann även många av hans recept och påbörjade experiment. Astras dåvarande vd Börje Gabrielsson ringde upp Matsbo och erbjöd honom att arbeta med en mer vetenskapligt framtagen valla. Kemister på Astra och forskare på Kungliga Tekniska högskolan gjorde beräkningar och blandningar och Matsbo testade dem. 28 november 1946 kom vallan ut på marknaden, under namnet Swix. 1964 flyttade produktionen till Skårer i Lørenskog i Norge och 1974 flyttades hela forskningssektionen för Swix på Astra i Södertälje till Norge. 1974 köpte Astra Liljedahls skistavfabrikk i Lillehammer och Swix verksamhet förlades dit 1986. AB Wallco Sport tillverkade och sålde skidvallan Swix. Senare ingick AB Wallco Sport i Swix Sport International. Astra sålde Wallco och Swix 1978. (sv)
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