The Beachbody Company is a publicly traded American fitness and media company based in El Segundo, California. It operates the brands Beachbody On Demand, Team Beachbody, MYXfitness and Openfit. The company also sells "superfoods" and other dietary supplements such as Shakeology and Beachbar through direct response infomercials and multi-level marketing via independent Team Beachbody "coaches" who serve as sales consultants.