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About: The Best Men Can Be     Goto   Sponge   NotDistinct   Permalink

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"The Best Men Can Be" is a corporate social responsibility advertising campaign from the Procter & Gamble safety razor and personal care brand Gillette. The campaign launched on January 13, 2019 with the digital release of a short film entitled We Believe: The Best Men Can Be, which played upon the previous slogan ("The Best a Man Can Get") to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations to organizations that "[help men] achieve their personal best".