The Hits Album is a compilation album released by BMG, CBS and WEA in December 1988 and is the ninth volume of the long-running Hits compilation series. It charted on December 17, 1988 on the UK Top 100 Album chart. Possibly in response to the comparitively lower selling The Hits Album 8, the record labels involved in this follow up volume decided to re-boot the Hits series, and this Hits Album was released without the expected chronological '9' and with markedly different artwork and design. The front cover artwork was a scene captured from the television advertising campaign.