The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle. The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile. The interface contains articles represented as a stack of cards that users can swipe through. The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads.
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| - The Outline (website) (en)
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| - The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle. The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile. The interface contains articles represented as a stack of cards that users can swipe through. The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads. (en)
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| - The Outline logo.svg (en)
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| - Liberal news, offbeat, cultural topics and analysis (en)
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| - The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle. The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile. The interface contains articles represented as a stack of cards that users can swipe through. The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads. (en)
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