The Program Exchange was a syndicator of television programs. It was founded as DFS Program Exchange in 1978, which became elongated to the DFS-Dorland Program Exchange from 1986 to 1987. From 1986 to 2008, it was a division of Saatchi & Saatchi, an advertising agency (which acquired Dancer Fitzgerald Sample, the original owners), while merging with Dorland Advertising in 1986, and would later be acquired by Publicis in 2000. In January 2008, Publicis transferred The Program Exchange from the Saatchi & Saatchi subsidiary to its ZenithOptimedia subsidiary, the logo was then changed to reflect this move. In 2016, the programexchange.com website was shut down; the shutdown coincided with NBCUniversal's purchase of one of its most prominent clients, DreamWorks Classics.