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About: The medium is the message     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAesthetics, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: softwareyago:WikicatMassMediayago:Abstraction100002137yago:Act100030358yago:Aesthetic105968971yago:Belief105941423yago:Cognition100023271yago:Communication106252138yago:Content105809192yago:Doctrine105943300yago:Event100029378yago:Medium106261586yago:PhilosophicalDoctrine106167328yago:PsychologicalFeature100023100yago:YagoPermanentlyLocatedEntityyago:Transmission106251781yago:WikicatAesthetics New Facet based on Instances of this Class

"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. He showed that artifacts such as media affect any society by their characteristics, or content.