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About: This Girl Can     Goto   Sponge   NotDistinct   Permalink

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The This Girl Can campaign was developed by Sport England to promote sport amongst women. The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. The campaign celebrated its fifth birthday with a new campaign in January 2020.