Thrive or Justthrive.com, was a free, web-based personal financial management application offering personalized financial advice and specifically targeting people in their 20s and 30s. The service offered online money management and planning, as well as using algorithmic advice to offer personalized guidance, based on transactions pulled from a user's loan, bank, and credit card accounts. It was acquired by LendingTree in 2009, and its original branded website was permanently shut down on June 3, 2011.