Thumbplay is a U.S.-based subscription service that allows users to download music, video and games to their cell phones. Users can manage, store and share their mobile content online and on their wireless devices. Headquartered in New York City, Thumbplay was founded in September 2004 by and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, , , New Enterprise Associates, Meritech, and . It was acquired by Clear Channel Radio in March 2011.