Toufic Kreidieh is a businessman who is the founding partner and CEO of the Brands for Less (BFL) Group, an international discount retailer founded in 1996. Toufic Kreidieh founded BFL in 1996, with their first store in Lebanon. BFL established its first store and corporate headquarters in the United Arab Emirates in 2000. and its first Tchibo store was launched in 2006.
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