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About: Toyetic     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Union114418395, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:WikicatStrategicAlliancesyago:Abstraction100002137yago:Alliance114418822yago:Attribute100024264yago:Coalition114418662yago:State100024720yago:Union114418395 New Facet based on Instances of this Class

Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its producer Steven Spielberg that the movie was not "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming Star Wars properties.