Toymaster is a British buying group association of independently owned toy stores, founded in 1977. Whilst some members brand themselves as Toymaster, others choose to retain their own branding to promote their independence. The association is known for its yellow and red fascia to suit the flag of Dorset, with the mascots being its two brown puppies, named Tilly And Tyler. As of June 2021, the association has members spanning the United Kingdom and Ireland, as well as outlets in Jersey, Guernsey and a store in Malta.
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