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About: True Craft     Goto   Sponge   NotDistinct   Permalink

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True Craft was a $100M fund announced in April 2016 with the goal of assisting independent craft brewers. The fund, announced by Stone Brewing Company founders Greg Koch and Steve Wagner, was intended to buy small stakes in interested craft brewers, but no more than 25%. This would allow brewers to continue to operate independently without having to borrow from banks, sell to traditional venture capitalists, or sell to multinational conglomerates. The initiative was discontinued in 2019 after reportedly being unsuccessful in matching the high purchase prices being offered by the larger beer brands.