The UNESCO/Bilbao Prize for the Promotion of a Culture of Human Rights, created in 1978 as the UNESCO Prize for Human Rights Education to mark the 30th anniversary of the adoption of the Universal Declaration of Human Rights, serves to honour the efforts of organizations or individuals that have made an exemplary contribution to the advancement of knowledge on human rights and building a universal culture of human rights. It was renamed on 5 May 2008 under the terms of a memorandum of understanding with Mayor of Bilbao Iñaki Azkuna whereby the municipality of Bilbao agreed to fund the prize for a period of three years.