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Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory.

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rdfs:label
  • Comprendre els mitjans de comunicació (ca)
  • Understanding Media (de)
  • Pour comprendre les médias (fr)
  • Gli strumenti del comunicare (it)
  • Understanding Media (en)
  • Понимание медиа (ru)
rdfs:comment
  • Comprendre els Mitjans de Comunicació: les extensions de l'Home (títol original en anglès: Understanding Media: The Extension of Man) és un llibre del filòsof i escriptor Marshall McLuhan que publicà l'any 1964. En ell, l'autor posa el focus d'estudi en els Mitjans, com a transmissors. Suggereix que els mitjans tenen una gran influència sobre la Societat on ocupen un rol important principalment per les caracterísitques del mitjà que no pas pel contingut que proporcionen. Aquest llibre és considerat un pioner dins de l'estudi de la teoria mediàtica. (ca)
  • Understanding Media: The Extensions of Man ist ein 1964 erschienenes medientheoretisches Buch von Marshall McLuhan. Das Buch ist die Quelle der Phrase „Das Medium ist die Botschaft“. Das Werk behandelte als eines der ersten seiner Art die Auswirkungen der Globalisierung auf lokale Kulturen. Es übte großen Einfluss auf Geisteswissenschaftler, Schriftsteller und Sozialtheoretiker aus. (de)
  • «Понимание медиа: внешние расширения человека» (англ. Understanding Media: The Extensions of Man) — книга Маршалла Маклюэна, в которой автор рассматривает предметы культуры (артефакты) в роли средств коммуникации. Книга стала бестселлером на Западе. Книга была опубликована в 1964 году, а потом переиздавалась много раз на разных языках. В книге 33 главы, распределенные по двум частям. (ru)
  • Pour comprendre les médias : les prolongements technologiques de l'homme est un essai publié par Marshall McLuhan (Canada) en 1964 et traduit en français en 1968. Ouvrage de référence pour les sciences de l'information et de la communication, il a permis à McLuhan de présenter le résultat de ses travaux dans le domaine. (fr)
  • Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. (en)
  • Gli strumenti del comunicare è un saggio scritto da Marshall McLuhan nel 1964, pubblicato in Italia nel 1967 da Il Saggiatore. Il saggio, intitolato nella versione originale inglese Understanding Media: The Extensions of Man (lett. "Capire i media: le estensioni dell'uomo"), contiene i concetti come "il mezzo è il messaggio", "villaggio globale", "rivoluzione elettronica", "media caldi e media freddi". (it)
foaf:name
  • Understanding Media: The Extensions of Man (en)
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name
  • Understanding Media: The Extensions of Man (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Marshall_McLuhan.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/SummaryDiagramVertical.png
  • http://commons.wikimedia.org/wiki/Special:FilePath/Understanding_Media_(1964_edition).jpg
dc:publisher
  • McGraw-Hill
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