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About: Unicorn trend     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

The Unicorn Trend is a tendency to design and consume objects, clothing and food with a rainbowed and vibrant color palette, usually composed by pastel or highly saturated colors such as pink, violet, blue and green. This tendency has acquired a strong popularity since 2016, especially among millennials. The unicorn became associated with a return to the childhood and a way to escape from reality. Its popularity was also due to influencer and celebrity economy who started sharing on social networks, their appreciation of the unicorn symbol as a trendy emblem through the consumption of inspired phone cases, water bottles, tote bags, makeup and food.