About: Verbal Identity

Facets (new session)
Description
Metadata
Settings
- Rule:
- Inverse Functional Properties:
- "Same As":

About: Verbal Identity Goto Sponge NotDistinct Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
QRcode icon

http://dbpedia.demo.openlinksw.com/c/2EuETgXNF8

Verbal identity or verbal brand identity is the linguistic component of an organisation's brand. It incorporates brand language, the terms in which an organisation describes itself and its products, but also covers the names of corporations and the products they sell, taglines, and the “voice” of the brand, defined as the personality and tone discernible in its communications. In conjunction with visual and sensory identity, it is a key component of overall brand identity.

Attributes	Values
rdfs:label	Verbal Identity (en)
rdfs:comment	Verbal identity or verbal brand identity is the linguistic component of an organisation's brand. It incorporates brand language, the terms in which an organisation describes itself and its products, but also covers the names of corporations and the products they sell, taglines, and the “voice” of the brand, defined as the personality and tone discernible in its communications. In conjunction with visual and sensory identity, it is a key component of overall brand identity. (en)
dct:subject	Branding terminology
Wikipage page ID	52506821 (xsd:integer)
Wikipage revision ID	1044597616 (xsd:integer)
Link from a Wikipage to another Wikipage	Text analytics Visual brand language Conversation Brand Brand equity Brand implementation Brand language Brand loyalty Branding agency Branding terminology Content marketing Copywriting Emotional branding Technology Tone (linguistics) London International Awards Advertising agency Social media Brand identity Integrated Marketing Communications Sensory perception Vocabulary Visual Taglines
Link from a Wikipage to an external page	http://www.brandrepublic.com http://www.warc.com http://www.brandrepublic.com/news/176940/MARKETING-MIX-Book-week/%3FDCMP=ILC-SEARCH
sameAs	Verbal Identity Verbal Identity
dbp:wikiPageUsesTemplate	dbt:Essay-like dbt:Original_research dbt:Reflist dbt:Short_description
has abstract	Verbal identity or verbal brand identity is the linguistic component of an organisation's brand. It incorporates brand language, the terms in which an organisation describes itself and its products, but also covers the names of corporations and the products they sell, taglines, and the “voice” of the brand, defined as the personality and tone discernible in its communications. In conjunction with visual and sensory identity, it is a key component of overall brand identity. Verbal identity has traditionally been considered subordinate to visual identity due to the monodirectional nature of conventional advertising. However, the increasing importance of a two-way conversation between brand and consumer, for instance that of social media, has led to a sharp rise in its prominence over the last decade. This ability to engage in an ongoing dialogue with customers provides an opportunity for companies to more firmly cement their products and services into the consumer consciousness, but doing so successfully requires a consistent, well-defined approach to the use of language. (en)
prov:wasDerivedFrom	wikipedia-en:Verbal_Identity?oldid=1044597616&ns=0
page length (characters) of wiki page	12390 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Verbal_Identity
is foaf:primaryTopic of	wikipedia-en:Verbal_Identity

Faceted Search & Find service v1.17_git147 as of Sep 06 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 08.03.3331 as of Sep 2 2024, on Linux (x86_64-generic-linux-glibc212), Single-Server Edition (378 GB total memory, 49 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software