Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman until his death in March 1996. Vogue Tyre invented the whitewall and patented the gold stripe in the 1960s for additional style. Vogue Tyre has been providing custom high-end luxury tires for the last 100 years.