WIBL (107.7 MHz), known as "The Bull", is a commercial FM radio station in Central Illinois with a country music radio format. WIBL is licensed to Fairbury, Illinois, and serves the Bloomington-Normal radio market. It is owned by Pilot Media, which is a subsidiary of Great Plains Media. Great Plains' CEO is Jerry Zimmer, a longtime partner in the Zimmer Radio Group based in Cape Girardeau, Missouri. WIBL features "20 Songs in A Row" music sweeps at various times each day, resulting in approximately 70 minutes of music without commercials.