WMSX (96.1 FM) is a commercial radio station in Buffalo, New York, calling itself 96.1 The Breeze. WMSX has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by Townsquare Media and has its radio studios in the Rand Building on Lafayette Square in downtown Buffalo. WMSX has an effective radiated power (ERP) of 47,000 watts. The station's transmitter is on the roof of the Rand Building.