WPLW-FM (102.5 MHz) is a commercial radio station licensed to Hillsborough, North Carolina, and serving the Research Triangle, including Durham and Raleigh. It broadcasts a Top 40 - CHR radio format, which is simulcast on sister station 96.9 WWPL Goldsboro. The stations are owned by New Century Media Group. According to FCC ownership filings, New Century Media Group is 100% owned by Donald W. Curtis, Chairman and CEO of Curtis Media Group.