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WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music

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rdf:type
rdfs:label
  • WYRB (en)
rdfs:comment
  • WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music (en)
foaf:name
  • WYRB (en)
foaf:homepage
name
  • WYRB (en)
geo:lat
geo:long
foaf:depiction
  • http://commons.wikimedia.org/wiki/Special:FilePath/WYRB_Power106.3FM_logo.png
dcterms:subject
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Link from a Wikipage to another Wikipage
Link from a Wikipage to an external page
sameAs
subchannels
  • HD2: Urban adult contemporary (en)
  • HD3: Urban contemporary gospel (en)
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thumbnail
affiliations
area
branding
  • Power 106.3 FM (en)
callsign meaning
  • W Your R&B (en)
city
class
  • A (en)
erp
format
former callsigns
  • WYCH (en)
  • WSQR-FM (en)
frequency
logo
  • File:WYRB Power106.3FM logo.png (en)
owner
  • Dontron, Inc. (en)
webcast
website
georss:point
  • 42.074 -88.823
has abstract
  • WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.” WYRB broadcasts in HD. (en)
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