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About: Wanghong economy     Goto   Sponge   NotDistinct   Permalink

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The Wanghong economy is the nascent Chinese digital economy based on influencer marketing in social media. Wanghong (Chinese: 网红; pinyin: wǎnghóng; lit. 'Internet fame') is the Chinese term for an internet celebrity. Chinese Wanghong attracts the attention of Internet users, which can translate into profit through e-commerce and online advertising. According to CBN Data, a commercial data company affiliated with Alibaba, the Internet celebrities economy is set to be worth 58 billion Yuan in 2016, more than China's cinema box office in 2015.