White Lion Records is a reggaeton, Latin Music, Latín reggae and urbano record label established by Elías de León with the release of the album No Mercy by Daddy Yankee in 1995. The label would temporarily change its name to 'Boricua Guerrero' from 1996-2001 until reestablishing as White Lion Records with the releases of Maicol y Manuel's "Como En Los Tiempos De Antes" and the compilation "Planet Reggae" in 2002. As an independent label in 2003, it was selling over 100,000 copies of Tego Calderon's most recent album at the time; it soon after signed a distribution deal with Sony BMG.