. William Newton Morgan, Sr. (December 14, 1930 – January 18, 2016) was an American architect and author, based in Jacksonville, Florida. One of William Morgan's famous creations is the neo modern house in Ormond Beach, Florida. Built for the Root family, creators of the iconic Coca-Cola bottle and owners of the Coca-Cola Bottling, the building is a luxury oceanfront home. It consists of two three-story concrete towers connected by two bridges. It has marvelous metal, glass and stone walls. Solid copper stairs, transparent brass mesh walls, and exotic wood showcase Morgan's modern architecture.Morgan won a National Honor Award from the American Institute of Architects (AIA) for this house.