Willie Wiredhand is the cartoon mascot of the National Rural Electric Cooperative Association, created in 1950 and still in use by co-op electricity companies. His head is a lightbulb socket, his body is a wire, and his hips and legs are a two-pronged power plug. Willie was created as a rival for the corporate Reddy Kilowatt, which led to a lawsuit in 1956 alleging trademark infringement; the case was resolved in Willie Wiredhand's favor and Willie was granted his own trademark in 1957.
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