Worthington Brewery, also known as Worthington & Co. and Worthington's, was founded by William Worthington in Burton upon Trent in 1761. It is the second oldest continuously brewed British beer brand, after Whitbread. The best known Worthington beers are its Creamflow nitrokeg bitter and White Shield India Pale Ale. The Worthington brand has had an association with rugby union sponsorship since the latter half of the twentieth century. The brand also sponsored the Football League Cup from 1998 until 2003.