Yup'ik clothing (Yup'ik aturaq sg aturak dual aturat pl, aklu, akluq, un’u ; also, piluguk in Unaliq-Pastuliq dialect, aklu, cangssagar, un’u in Nunivak dialect, Cup'ik clothing for the Chevak Cup'ik-speaking people of Chevak and Cup'ig clothing for the Nunivak Cup'ig-speaking people of Nunivak Island) refers to the traditional Eskimo-style clothing worn by the Yupik people of southwestern Alaska. The Russian fur traders or promyshlennikis of the Russian-American Company during the Russian America encouraged the Eskimos to adopt Western-style dress in order to release more furs for trading.