The 1978 Cleveland Browns season was the team's 29th season with the National Football League (NFL). After nearly three years of struggling offensively – and not making the playoffs—while posting just one winning record under ultra-strict, disciplinarian head coach Forrest Gregg, the Browns in 1978 decided to take a softer approach to liven up their attack – and their team. They did so by hiring a virtually unknown assistant at the time, New Orleans Saints receivers coach Sam Rutigliano, to replace Gregg, who was fired with one game left in the 1977 season. Rutigliano was the fourth head coach hired by Art Modell in his 18 years as club owner to that point, and it marked the first time Modell had not promoted from within the organization to fill the spot.